Most one-page web sites (also called one-page sales letter web sites or tiny web sites) have just one single purpose — to sell a product or service. My transformation to the one-page web site strategy has been a hesitant one, as I hate examining all the sales copy. However , the facts no longer lie — one-page sites written such as a lengthy sales copy are one of the most effective ways to market you item online. Most of the people don’t essentially read anything online. Rather, they check a page, seeking out info that is bold, in a larger typeface size, within a different color, or in a bulleted format. As a result, Internet marketers have realized that the most important information about your item needs to catch the reader’s eyes because they scan the page.
Which you need to get rolling:
1 . A niched product for a great easily recognizable target market. One-page web sites work best if you have a product for a incredibly specific niche market, such as an eBook to be able to teach a parrot to talk, an e-course on how to commence your very own bead jewelry making business, or maybe a set of Compact disks on how to educate yourself to perform the keyboard. You need to be allowed to identify and describe your target market, by determining what the target market demands and what they’ll purchase (as well as simply how much they will pay) to what periodicals they go through, what groups/associations do they belong to, and where they hang out both on- and offline. Ensure you know something about your target audience before continuing to the next step.
2 . Appropriate. The domain for your one-page site will need to mirror or perhaps closely appear like your item name, or possibly a prominent feature of your product. So , for example , if you are a hypnotherapist and you have a podcast that you have been selling to be able to use hypnosis to lose weight, then simply you’d need to try and obtain a domain name just like. Try and find the. com rendition of your website name if possible, but if that’s not readily available, seek out the hyphenated rendition of the. com domain name.
Should you have an existing web page, your website name can be sent and obscured to an interior page of your website in order that it appears like a separate website without paying for additional hosting. is exactly where I order all of my domains, and so they offer domain name forwarding and masking as part of their domain registration product.
If you don’t already have a web site, you need to determine what your website needs will be in the next several months to determine which hosting and website products and services you might need.
several. A give-away. You have two goals for your one-page web page: get the speak to info from the visitors and convert these people into compensating customers. The easiest method to obtain speak to info via a visitor is always to create a related information item (ebook, electronic digital tips report, special survey, podcast or other audio tracks file, ecourse, video, etc . ) when the content is so compelling the fact that visitor gladly parts with his/her brand and primary email address to obtain the no cost giveaway. Also you can create a promotion, say a trial period to get $1, and provide access just to those who provides you with their contact info. By giving you their contact information, they may have become a nice lead and start to build a relationship with them.
some. Your product. There are a variety of products you are able to create to trade online. The ones that are simplest to create and require minor investment (other than your time to create them) and are readily available by an electronic download involve an e-book or specialized report, a podcast (audio recording of interview or perhaps telelcass), or perhaps an ecourse. Of these, should you have almost everything you must create a great ebook. I might suggest that you format in electronic book in a word developing program, like Microsoft Phrase. You’ll consequently want to format that into a locked PDF doc so that it’s more difficult to illegally backup. I also encourage you to have a PDF FILE program that allows you to create clickable links in your document so your buyers can simply click on internet sites from your ebook. I prefer the Adobe Palaestrian program to create PDF documents, as Tiling PDF provides both of these features, but there are a variety of cheap or no cost programs available that will permit you to convert basic word finalizing files to PDF formatting.
To make the product more appealing, you need to have an appliance cover created. This cover can actually serve as the cover belonging to the virtual product, and you can put it to use as an icon in emails in addition to your shopping cart as a image representation of the product. There are numerous of image artists who have create e book and other merchandise covers, and several items of software you can buy to create the own. I’ve never been too happy with the results from software, then i hire Heather Colman of, who does a tremendous job.
5. A merchant service. In order to obtain payments, you need to be able to have credit card obligations online. The merchant account organization needs to provide a “virtual terminal”, which permits you to enter and process deals online and interfaces with your shopping cart program. The most commonly used virtual terminal is that provided by. If you do not want to invest in a merchant service, you can begin by making use of third-party cpus like PayPal or Clickbank account, but they provide less overall flexibility than a total merchant company.
6. Shopping cart software. Ultimately, your shopping cart software might be a workhorse for you and enable one to automate many functions of the online business. The cart that I highly recommend is certainly,, which offers a substantial amount of flexibility in how you list and deal products, offers buyers a 24-hour download URL academykromeriz.com intended for downloading the electronic merchandise, has integrated autoresponders so that you can automatically follow up with your purchasers, and an email broadcast function so that you can send out special sees to the buyers or prospective buyers on your list.
7. A squeeze page. A squeeze page supplies the visitor entry to some item of information in exchange for the customer parting along with his name and primary email address. The info has been “squeezed” out of the visitor, hence the name with the page. Within this page you’ll be wanting to have an beautiful graphic, convincing headline, a shorter list of rewards that the visitor will receive in the event the visitor provides you with his contact info quickly, and an application for visitors to fill in to receive the information.
8. The sales letter web page. This is the principal sales page of your one-page website, containing long sales letter with benefits of the product and testimonials more who’ve employed the product, You will find a formula intended for writing an effective one-page sales letter site, and I use a course called Fast Sales Letter Generator, that helps me by asking me a series of questions that will enable me personally to create the copy for the web page. The mixture for a one-page sales letter website is generally an attention-getting qualité, a strong starting statement, human body of the letter that describes the features and benefits of what you’re supplying, the actual offer itself, after which asking for someone buy. Most pages are created very likewise. If you look at some web sites of the major Web marketers, you’ll find this kind of style applied again and again.
on the lookout for. Follow-up car responders. The capacity to continue to reach out and “touch” your potential customers is key in developing a relationship with all of them so that they maneuver from a prospective client to a purchasing customer. I create a series of 6-10 or so autoresponders which might be sent out above the 3 weeks after a purchase to check on in with the purchaser, as well as to interest the purchaser within item. The shopping cart assistance I use features autoresponders integrated. Other efficient autoresponder offerings include and.
10.. Traffic to the site. Your own site is only one web page, it will be almost ignored in the organic search engine ranking method. There’s not really enough content to warrant a high ranking about any key word you might select. The easiest way to travel traffic to a one-page web page is to acquire keywords, or perhaps pay-per-click advertising. Google’s Ppc, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known pay-per-click advertisers. Google is probably the simplest with which to begin with.
Completing a one page web-site won’t happen overnight. Nevertheless , with a piece of research, great copywriting, and a marketing system in place, a one-page web page can easily work as a profit middle for your business.